Letter for the Customers
Letter for the Customers
To the growing Thankyou community,
On the 1th of October 2020, we launched a bold campaign: No Small Plan.
It aims, in time, We donate 0.5% of the total amount of each order to the United Nations Foundation to help reduce hunger, death and child rescue and nurturing programs.
It aims, in time, We donate 0.5% of the total amount of each order to the United Nations Foundation to help reduce hunger, death and child rescue and nurturing programs.
As bold as the launch was, we wonder if the boldest part wasn’t found in the launch video, but in what you are about to read.
Because raising money alone won’t end extreme poverty.
There are plenty of examples of causes, campaigns and concerts that raised incredible amounts of money that equated to very little impact.
It turns out, raising and giving money isn’t enough.
How we give it - well, that will determine if we truly help or hurt the world we all want to see changed.
Because raising money alone won’t end extreme poverty.
There are plenty of examples of causes, campaigns and concerts that raised incredible amounts of money that equated to very little impact.
It turns out, raising and giving money isn’t enough.
How we give it - well, that will determine if we truly help or hurt the world we all want to see changed.
While we still don’t know the true effects of the pandemic on the world, we do know that the world’s poorest have been hit the hardest.
The latest report estimates 500 million people were pushed or sent further into extreme poverty undoing two decades worth of development work and progress.
For maybe the first time in our generation, we’ve woken up to the real reality that we should all have six months to a year’s wages in our bank account, in case the world just stops with no warning.
All of these events will dramatically impact the face of giving to charity for the next decade.
The latest report estimates 500 million people were pushed or sent further into extreme poverty undoing two decades worth of development work and progress.
For maybe the first time in our generation, we’ve woken up to the real reality that we should all have six months to a year’s wages in our bank account, in case the world just stops with no warning.
All of these events will dramatically impact the face of giving to charity for the next decade.
The world is in a very tough spot.
Now more than ever every single dollar counts and so, we must make every single dollar count.
Now more than ever every single dollar counts and so, we must make every single dollar count.
Like all good stories of those working to help end extreme poverty, we wanted to be part of the solution.
However, after almost a decade of our journey, we took a look in the mirror and the reflection wasn’t what we’d set out to create.
In fact, we had become part of the problem.
We are not the first to realise what you are about to read; we are not the first to this table and we are grateful to have learned from those who’ve been sitting at it for some time.
The challenge is once you see what you are about to see, it’s hard to unsee.
But the good news is there’s a lot of room at the table and this is an invitation addressed to you to join it.
As you read, know this: we haven’t made it.
We are still on this learning journey and as a result, we commit to continue listening and challenging our assumptions.
Because when that stops — so should we.
Reference: https://www.unicef.cn/
The challenge is once you see what you are about to see, it’s hard to unsee.
But the good news is there’s a lot of room at the table and this is an invitation addressed to you to join it.
As you read, know this: we haven’t made it.
We are still on this learning journey and as a result, we commit to continue listening and challenging our assumptions.
Because when that stops — so should we.
Reference: https://www.unicef.cn/
